Processing variable data
Now you’ve gone and made things personal.
- Dennis Wright, 32. Auto mechanic, Edmonton, AB. Mitsubishi Lancer Evolution MR 2006.
- Sandy Blumenfeld, 22. College student, Winnipeg, MB. Mazda 2 2003.
- Mike Neubauten, 48. Contractor, Prince Albert, SK. Ford F-150 2009.
- Phil Blixa, 21. College student, Calgary, AB. Hyundai Getz 2005.
- Tracy Cook, 53. Accountant, Vamcouver, BC. Nissan Altima Hybrid 2007.
- Doug Williams, 42. Manager, Mississauga, ON. Cadillac STS 2008.
↑ Click on each name to view how a campaign could function.
Everyone deserves an individual approach
The information you collect from your clients (their contact info, purchase preferences, important dates, favourite colours and tastes) are important tools used when tailoring campaigns for them.
After acquiring their data our fictitious company, Stop N Shop, was able to modify their marketing campaign giving every client a personalized approach. Information such as age, residence and recent purchases were all valuable information used to deliver a stronger, personalized impact.
Read our clients’ experiences →